A close friend of mine have a ORM problem. Was accused by a website media and all medias created articles talking about this. He finally was not convinced and no trial, but anyway, his pages 1 to 3 are full of bad results.
As a small director and photographer and he has strong social media presence, IMDB, Wikipedia etc. but no enough to make bad contents going to page 5.
We alreayd started ourselfves to create content, fake blogs and but we're not sure about what we're doing.